Our story.
We Bring
Real-world, operational expertise to support our investees, not just capital.
We Believe
In working in partnership with management teams.
We Understand
The realities of growth – the ups, the downs and the hard graft.
We Are
Fair, flexible and supportive in our approach.
The story of the
Ama divers.
The Ama, meaning "Women of the Sea" are traditional Japanese freedivers. The Ama tradition dates back to 10th century imperial Japan, where Amas harvested abalone and other ocean treasures, for shrines and Emperors. By the 19th century, the Amas had become known for retrieving pearls from the ocean depths.
Unlike commercial pearl divers, the Ama use no breathing apparatus or protective gear. Instead, they rely on skill, instinct and years of experience - navigating turbulent waters, freezing temperatures and crushing underwater pressure to bring their valuable finds to the surface.
Their success isn't about luck. It is about endurance, patience and knowing when and where to search. The best divers aren't necessarily the fastest - they are the most resilient, strategic and knowledgeable.
We saw a clear analogy with what we do.
Finding and nurturing great businesses isn’t easy. It requires more than just capital. It takes deep understanding, long-term commitment and most importantly, real-world experience.
At Ama, we don’t just invest – we bring lived experience. Our team of Sector Leads and Functional Specialists have built, led and scaled businesses themselves. They know what it’s like to sit in a CEO’s chair, to navigate difficult decisions and to push through uncertainty.
Like the Ama divers, we look beneath the surface. We take the time to truly understand a business – not just its financials, but its people, its culture and its long-term potential.
Like the Ama divers, we work with precision and care. We don’t rush or force change - we help companies refine their structure, strengthen leadership and grow in a way that’s sustainable.
Like the Ama divers, we bring hidden value to the surface. Many businesses have untapped potential - whether it’s operational efficiencies, leadership capabilities or market expansion. We help unlock that value, creating companies that are stronger, more resilient and positioned for long-term success.