Your Real World
Investment Partner
We are not your typical investment firm. We back SMEs with flexible capital, real-world operational experience and hands-on support.
A team of proven business leaders
providing both sector and functional support
Up to £25 million equity funding
backing profitable UK SMEs
300+ combined years
of SME experience as investors, C-suite and Chairs
Nearly 100 transactions completed
giving a unique breadth of experience
We’re built differently.
There is a better way to approach UK SME investing; an antidote to the traditional private equity model. Proven business leaders supporting today's business leaders.
Our Sector Leads and Functional Specialists have run multiple institutionally-backed businesses themselves. They’ve sat in the same shoes as our management teams, made the hard decisions, navigated difficult transitions and scaled for growth. We’ve built Ama to be the investment partner they wish they’d had.
Our investment focus.
Our leadership team has been involved in nearly 100 lower and mid-market transactions with a cumulative enterprise value of over £3 billion as either lead investor, CEO or Chair.
We provide up to £25 million of investment to support profitable UK SMEs in Financial & Professional Services, Business Services and Specialist Engineering & Industrials.
We can also look selectively at opportunities in other sectors, notably we have significant track record in B2C businesses, including e-commerce and experiential leisure.
What we stand for.
